Beirutista

Do you remember as a child being prompted with the question, “Who do you most admire?” Apart from my parents, naturally, my role model was Sir Richard Branson, British billionaire, entrepreneur and business mogul who in the 1970s founded the Virgin Group. Today Virgin controls more than 400 companies in various fields. In some way or another, we’ve all been touched by Virgin. I’ll start. Every day I tune in to Virgin Radio here in Beirut, which launched a good decade ago and has easily led its peers in music and content programming. I have flown on Virgin Atlantic (and Virgin America) numerously. We often shop for our electronics needs at Virgin Megastore, which boasts a network of branches throughout Lebanon. Arguably, most people know of Sir Richard, perhaps through one of his many books. My friend once mailed me “Screw It, Let’s Do It” (2006), which he picked up at an airport, leafed through ravenously on his flight, and was convinced I’d appreciate. I did. And I have hung on to it ...