Guest Lecturer at Saint Joseph University’s Higher Institute for Banking Studies
A few weeks ago, I was invited to deliver a free-form lecture to third-year banking students enrolled in l’institut supérieur d’études bancaires at Beirut’s prestigious Université Saint-Joseph in Monot. I jumped at the chance to address the next generation of Lebanese bankers. The only stipulation was that I weave in my working knowledge of social media, blogging, and communications in the context of a corporate institution, namely a bank. I’d recently become aware that today’s students don’t come from the same cloth as us, their predecessors. We may be separated by a mere decade, but the academic environment that dominated during my collegiate years would be wholly foreign to these fledglings. How did I know? During my tenure at Bank of Beirut, I helped spearhead and implement a novel MBA program in Banking Operations at another local university. Based on my direct interaction with students in that program, in addition to the input I gleaned from colleagues delivering cours