Influencer Who? Digital Media Marketing Gone Awry
I’m no marketing expert or digital media guru, but I think we can all agree that the landscape of blogging has completely changed from what it used to be not just two decades back, around the time of its inception, but even a mere year ago! The term “weblog” was coined in 1997 to describe exactly that: a web log, or online journal, populated with opinion on matters of interest to the author. A blogger, thus, is not a media representative as all too often they are classified, but a self-appointed editorialist or commentator who seeks a platform wherein to voice his or her ideas. Under those notions my own blog Beirutista was born nearly six years ago. To this day, I continue to insist that everything on my blog reflects my own beliefs, sentiments, and perspective. Each post is a manifestation of Beirutista, expressing my values unequivocally. When the term “influencer” came to be a few years ago, it served as a convenient catch-all for emerging social media users, namely In...