ZWZ's Boomburger Boxes: Boom or Bust?
Zaatar w Zeit launched their all-new “Boomburgers” to usher in my return to Beirut. Nah, I’m totally joking, but the coincidence did tickle me for a moment or two. In all seriousness, your favorite manoushe manufacturer plus some (and by some, I mean their menu has more “some” than it has manakish!) is treading into burger waters again. I say again because years ago, they used to feature a burger composed of two flatbreads as buns. Perhaps owing to little demand, the burger was chucked from the food line-up, while focus was pumped into ZWZ’s wildly sought after sandwiches and pizzas. It’s the end of 2017, and why not end it on a bang, or a boom! Thus reasoned the ZWZ food creators and management, and the Boomburgers were born. There are two compelling aspects I’ll treat here. First, the edibles. Both chicken and Angus boomburgers resemble Beef Wellingtons, in that in lieu of a traditional burger bun, a seamless sack is adopted. In our Levantine cuisine, the ouzi most clo...