Drum Roll, Please, For Cup & Roll's New Breakfast Bites
I can’t believe exactly a year and half have passed since I first sat down with Wassim Haddad . For those who don’t know, Haddad is one of the young visionaries behind overnight success story Cup & Roll . Together with partner Khajag Apelian, the dynamic duo brought to light the culinary passion of Apelian’s mother Salpi through a signature homemade dough recipe. That recipe is the core of Cup & Roll, which proposes delicious savory and sweet bites in the shapes of the namesake vessels. The new breakfast menu at Cup & Roll At the time, I had asked Haddad about the enterprise’s outlook. Cup & Roll had recently undergone a rebranding exercise and shifted the operation from exclusively in-home to a central kitchen in Zalka. The one-year vision was to see a couple of physical outlets around Beirut. That crystallized months later with the opening of the first eatery in Hamra , located almost smack dab between LAU and AUB campuses. The second shop debuted th...