Cup & Roll Rolls Out Its First Dine-In Outlet
There’s a reason I’ve followed the growth of Cup & Roll since day one. I love entrepreneurship. I think there’s nothing worse than wasted potential, and here was a seemingly simple, homegrown idea that fluttered with potential. The story was classic: a kitchen-savvy housewife baked delicious treats for her family and friends, and anyone who sampled her edibles implored her to establish a business. Years later, it was her son and his best friend that decided to act on that fervor, transforming a homemade good into a sellable product that folks across greater Beirut have come to adore. Ice cream cups are now on the menu in-store only In the beginning it was called Pizza Cups. A special-recipe dough was spread thin inside muffin molds, and in each, a lick of tomato sauce and slew of fresh, high-quality ingredients were poured. In the trial phase, 30 different toppings were tested until nearly a dozen made the cut. But what started out as a modest home business soo