Going Portable with Kaak and Labneh

Have you seen these new products in the yogurt aisle? Krocks, as they're called, feature kaak spears and labneh in a plastic cup for eating on the go. There are four flavors: original, labneh light, labneh with olive, and labneh with mint. Their concept mimics that of the American snacks I grew up on, namely Kraft Handi-Snacks with spreadable cheese paired with either Ritz crackers or mini grissini-like breadsticks.

I had the chance to sample a pack--they are your usual kaak with labneh, no hidden surprises or mystery toy included. But two things escape me: what inspired the name "Krocks," and will they really be swept up at 2,650LL ($1.80)? Sure, it's all about the convenient size and originality of the snack pack (where else can you buy labneh on the go?), as well as the relatively nutritious nature of this light food fix (at around 150 kcal per serving). But you can easily snag a big bag of pretzels or kaak and a bottle of Ayran (plain yogurt drink) for a sweeter deal. Or how about La Vache qui rit's creamy Pik & Croq'? Yum.

 So who's tried Krocks?
            

Comments

  1. JacquesApril 5, 2013 at 2:07 AM

    Nothing beats the Lebanese Kaak and labneh! Good ol' days!!

    ReplyDelete
  2. AnonymousApril 9, 2013 at 11:47 AM

    krocks, a7la terwi2a lal taneible :)

    ReplyDelete

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