Brew-It-Yourself: Beat the Summer Heat with Grady’s Iced Coffee
There’s a movement sweeping through the US right now, and it
involves the world’s most highly consumed organic beverage. Coffee drinker
much? Who isn’t? But this isn’t your ordinary coffee. Sure, you start off with
ground coffee, water and a little bit of secret sauce.
But where things diverge completely from a standard cup of
joe is in the brew-it-yourself method, and I’m not talking about pressing the
start button on your drip coffee machine. Nope, this is much less taxing, and
the only heat transfer involved will transpire in your refrigerator.
Introducing Grady’s
Cold Brew, which empowers anyone to cold brew iced coffee at home. It’s
really rather simple: Grady’s Bean Bags are filled with ground coffee beans,
chicory and spices. Immerse one bag overnight in 2 cups of water, and 12 hours
later, you’ve successfully brewed 3 servings of coffee concentrate. Add one
part Grady’s concentrate to one part milk (or water for black coffee), and
you’ve got yourself a cup of perfection.
One tin contains 4 Bean Bags that yield at least 12 servings of coffee concentrate |
Honestly, you can’t mess it up. Too strong? Add more water
or milk. Too dilute? Add more concentrate. The 1:1 ratio is a great starting
point, and then adjust to taste. And in this sweltering heat and humidity—yuck!—there’s
really nothing more refreshing and stimulating than iced coffee.
Iced coffee = 1 part cold brew + 1 part milk + ice cubes (Photo source) |
Still not sold on the whole cold brewing process? Let’s get
technical for a moment as I convince you cold brewing is actually superior to
heat brewing—I know, this is going to undo years of blind hot coffee
consumption. When heat is used to brew iced coffee, it releases acids and oils
that only intensify when the coffee is cooled in the old icebox. The result is
a bitter brew with a short shelf life.
Contrarily, cold brewing produces an intense but smooth
flavor that blends with milk and retains its freshness for a good month in the
fridge.
Grady’s cold-brewed concentrate is particularly distinctive
because of the addition of chicory, the root of the endive plant.
Roasted, ground and brewed for centuries as a coffee substitute, chicory is now
heralded for its natural subtle sweetness and ability to temper dark-coffee
roasts.
Fine, Beirutista, but I like my coffee hot in the morning,
no matter how scorching it is outside.
Fair enough. You can still make hot coffee with Grady’s Cold
Brew. The obvious method is to heat the mixture of Grady’s concentrate and milk
or water in a microwave (1 min) or on a stovetop until hot but not boiling. For
a cup of café au lait, New Orleans style, combine one part milk to one part
concentrate in a sauce pan. Heat to just before boiling and serve. Nifty, isn’t
it?
But who is Grady? Precisely what I was asking when I came
across their catchy tin cans at Wesley’s
Wholesale. After a bit of online sleuthing, I discovered that Grady Laird
and co-founders Dave Sands and Kyle Buckley founded Grady’s cold coffee brewery
in 2012. Originally, they crafted small batches by hand that were then sold at
the Brooklyn weekend culinary destination Smorgasburg.
The Grady's bunch: Dave Sands, Grady Laird, and Kyle Buckley (Photo source) |
The concept took off, notably for the drink’s caffeinated
zing coupled with reduced acidity. Overwhelmed with demand, Grady’s Cold Brew
shuttered its small 600-ft studio and moved to a 6,000-ft space. Today, they’re
housed in a new 15,000-ft outlet in the Bronx, where the trio created their own
brewing and bottling system.
Lucky for us here in Lebanon, we can get not only a whiff
but a taste of that exceptional Cold Brew, free of sugars and preservatives and
superbly convenient and portable. Wesley’s Wholesale sells 8-oz. cans
containing four 2-oz. Bean Bags for LBP 19,500 (USD 13).
There are also single
bags available for purchase so that you can sample before committing to a full
tin.
A single Bean Bag yields at least 3 servings of coffee concentrate |
The Cold Brew Kit pouch is excellent for parties, BBQs, and large get-togethers. All you do is add water and serve via dispenser!
The Cold Brew Kit yields 36 cups of iced coffee! |
Simply add water and serve via dispenser |
It should be noted that each bag steeped in 2 cups of water brews
at least 3 servings of coffee concentrate—even more if you don’t like your
coffee intense. That’s around 12 servings of Cold Brew per can, which must be
refrigerated to preserve freshness. And of course, latte
lovers can find creamers and milks at Wesley’s to help transform black to
beige.
For the culinary creatives among us, there are a myriad of recipes
incorporating Grady’s Cold Brew, from breakfast smoothies and buttercream
frosting to coffee stout and Manhattan cocktails. Ideal in this sizzling summer
weather, coffee
popsicles impart a caffeine fix to a favorite frozen novelty.
The bottom line is now you can freely saunter in to the
office at any time of day and not worry about your colleagues having sipped
every last drop of black gold. You got your own stash in your own home, nestled
safely in your funky fridge. Raise a cup of iced coffee to that!
Find Grady's Cold Brew at Wesley's Wholesale outlets |
Hazmieh
Blvd. Camille Chamoun
Antoun Gharios Center
01-289 555
Jnah
01-834 411
Jal el Dib
04-714 094
~~~~~
Beirutista is Brand Ambassador at Wesley's Wholesale. What exactly does that mean? Well, if you liked this post, you can look forward to similar ones every month or so. I'll be blogging about a variety of exciting new projects Wesley's has underway, in addition to sneak peeks and product leaks! Expect cool new product giveaways from time to time, and if you're a real Wesley's obsessive like I am, I'll gladly hook you up with 10% off your next visit. Just shoot me a message at any one of my contact coordinates here.
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